Tuesday, October 20, 2009

Marketing Goes Mobile

I was talking to a new LIFT customer this morning and our conversation inspired this blog topic.  This particular merchant owns an off airport parking lot in Arizona and is looking to revolutionize his business by really partaking in real-time customer engagement.  What does customer engagement mean to you? 

In order to keep your business relevant, it is essential to keep up-to-date with the latest marketing tools available. Instead of sending out the same old direct-mail piece that advertises your business or even offers an incentive, think of a message that will stand out.  For example, the airport parking lot's new message will say, "Text PARKING to 59925 and Receive 20% off."  Why is this new way of communicating your offer so important? 

Here are 5 reasons why Mobile Marketing should be used by your business today:

# 1: Mobile Marketing offers a forum for immediate engagement between a potential customer and/or existing customer and your business. 

# 2: The business owner receives the customer's mobile phone number through an opt-in marketing platform.

# 3: 98% of consumers will read a text message within 30 minutes!!! 

# 4: Offer last-minute incentives to get your opted-in customers to your door! (ie, stop by at 4pm to receive double bonus points / buy one get one offer / 20% off)

#5: Really engage with your customers with "TEXT to WIN" offers!  (ie, text PRIZE to 59925 to win a $1000 shopping spree!)

The Bottom Line: 

Mobile Marketing is not just important, it is essential.  How can your business use mobile marketing to increase sales and create customer engagement?


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